Typoetics, a term coined by Israeli poet Roni Someck, expresses the connection between typography and poetics. It is also the name of a pedagogical project that has been carried out at the design school of the Kibbutzim College of Education, Technology and Art. In the course of this project, freshman students participating in an introductory typography course create typographic works in response to poetry. The project begins with a creative writing class led by writer Estee G. Haim, during which the students choose a poem from the body of work of a chosen poet, read it closely, interpret and write a responsive text. The poems are then re-examined in the course “Introduction to Typography.” Led by Arik Caspi, the students are guided in the process of creating a visual typographic as a response and reinterpretation of the poem.

This process of creating a visual work in relation to the poetic has undergone a further metamorphosis in this installation.

For Jerusalem Design Week, typoetic works relating to the poems of Tehila Hakimi are presented and accompanied by the voices of students who read the poem of their choice. The dark space invites visitors to escape, stare, listen, observe, meditate and walk for a moment along the threads that connect the poetic and the typographic.